International Bottled Water Association ensures reliable, convenient access to pure, fresh drinking water for better health through natural hydration. Keep great tasting water available at home, on the job, or when traveling.
Twenty years ago, bottled water was a non-existent industry. Today, North Americans are downing 1000 billion gallons a year. This phenomenon is a result of public concern over water safety with a little help from a multi-million dollar advertising campaign launched by the bottled water industry. Bottled water sales tripled in the last decade alone. Water is now the fastest growing and most profitable segment of the beverage industry.
Their marketing efforts havenĀ't been for nothing. Scares like the Milwaukee water contamination have even low-income families reaching for bottled water. ItĀ's now become a norm to see bottled water vending machines and on supermarket shelves.... [ Read Article ]
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